Faxi partnered with Camden Council earlier this year. Since launching in May 2014, one school in the North London Borough now has nearly 10% of parents registered to it’s ride sharing group.
This month Faxi is launching with a further four schools in North London that will hopefully make a big difference to the number of cars on the roads during rush hours, as well as potentially reducing car pollution in and around this region.
The school has been making regular contact with parents through Faxi branded emails with the aim to encourage registrations and to provide updates about new developments such as Faxi’s Android and iPhone apps which includes Glympse, a service that allows people to follow your journey on request. The school also sends direct messages to parents via Faxi’s in-built messaging system.
The school Secretary said: “The uptake has been exceptional and we’re very encouraged by how many parents have registered already. We hope that by the end of the year we can get this number up to 15%, perhaps even 20% of parents.
“It’s been really quick and simple to launch our journey sharing group. Once we’ve securely uploaded parents emails for security, every time we now send a new email to parents about Faxi we see a 25% increase in registrations”.
This school is located in one of London’s most congested areas. One parent who has registered with Faxi said: “My commute to the school is a mere three miles long, but with rather than against, traffic. Depending on whether we leave home at 7:30 or 7:45, the journey can take 15 minutes or 45 minutes. Mere minutes change the drive duration exponentially. The need to get out of the house by a certain time is therefore intense if one cares about punctuality and sanity, but with two young children, I find achieving that objective a challenge. I would love to share the bulk of the burden with someone and also help to reduce our carbon footprint at the same time”.